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HYPEBEAST. Driving Culture Forward

Susan Alexandra x Ketel One Launch Botanical-Inspired Collection
Food

Susan Alexandra x Ketel One Launch Botanical-Inspired Collection

Dressed in the NYC designer’s signature beaded details.
8 Hypes

You Can Get Free Fries From Shake Shack if You're Vaccinated
Food

You Can Get Free Fries From Shake Shack if You're Vaccinated

Here’s how.
1,365 Hypes

Calling All Potterheads – A 'Harry Potter' Butterbeer Bar Is Opening in NYC
Food

Calling All Potterheads – A 'Harry Potter' Butterbeer Bar Is Opening in NYC

Located at the world’s first ‘Harry Potter’ flagship store.
2,066 Hypes


5 Easy TikTok Cookie Recipes You Wouldn’t Know Are Vegan
Food 

5 Easy TikTok Cookie Recipes You Wouldn’t Know Are Vegan

Including chocolate chip cookies that are dairy-free.
1,423 Hypes

McDonald's Latest Merch Is for Your Spring Picnics
Food

McDonald's Latest Merch Is for Your Spring Picnics

Here’s when and where you can get your hands on the limited release.
2,236 Hypes

Starbucks Welcomes Summer With Strawberry Funnel Cake Frappuccino
Food

Starbucks Welcomes Summer With Strawberry Funnel Cake Frappuccino

Along with the return of its year-round favorites like the Pink Drink, Dragon Drink and more.
1,384 Hypes


Krispy Kreme Brings Back Free Donuts for Graduates
Food

Krispy Kreme Brings Back Free Donuts for Graduates

Grab your “Graduate Dozen.”
2,185 Hypes

IKEA Taiwan Introduces "Hami Melon" and "Durian" Ice Cream
Food

IKEA Taiwan Introduces "Hami Melon" and "Durian" Ice Cream

Along with a Durian Tower, Durian Ball and other snacks.
833 Hypes

Meet Jessica Woo, the Mom Whose Cute Bento Box Ideas Went Viral on TikTok
Food 

Meet Jessica Woo, the Mom Whose Cute Bento Box Ideas Went Viral on TikTok

The Bento Box Queen creates a Aljadid-exclusive recipe for Mother’s Day.
26,630 Hypes

Starbucks Japan Pushes for Sustainable Coffee-Drinking With Reusable Merch
Food

Starbucks Japan Pushes for Sustainable Coffee-Drinking With Reusable Merch

Must-haves made using recycled materials.
1,410 Hypes

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