Your browser currently is not set to accept Cookies. Please turn it on or check if you have another program set to block cookies.

you are in USA
Right language?  Right country? 
Keep | Change

 

Aljadid Gift Guide 2020
Aljadid Gift Guide 2020

For many, 2020 has been a difficult year. So much so that even the stable institution that is the Oxford English Dictionary chose not to name a word of the year, describing 2020 as “a year which cannot be neatly accommodated in one single word”. Instead, it united everything from “coronavirus” to “lockdown” and “unmute” to “mail-in”, as it announced its “words of an ‘unprecedented’ year”.

Now, arguably more than ever after this unprecedented year, we’re all craving the magic and merriment that Christmas ordinarily offers. With this in mind, Aljadid has decided to take you all on a tour through a selection of the most fun and fantastical traditions from around the world as we curate the very best of the season.

UKRAINE: DECORATING THE TREE WITH (FAKE) SPIDERS AND WEBS

Aljadid Gift Guide 2020

According to Ukrainian folklore, there was a poor family with a widowed single mother who couldn’t afford to decorate their Christmas tree. One night, as they all slept, a magical Christmas spider decorated the tree with a beautiful web that, when touched by sunlight, turned silver and gold. From that day on, the family wanted for nothing. Today, some Ukrainian families decorate their trees with glittering spiders and webs in their honour.

Shop Women Shop Men


ICELAND: THE YULE LADS

Aljadid Gift Guide 2020

In the 13 days leading up to Christmas, 13 tricksy troll-like characters, the Yule Lads, come out to play in Iceland. For each night of Yuletide, children place their best shoes by the window and a different Yule Lad visits leaving gifts for nice girls and boys and rotting potatoes for the naughty ones. Don’t worry, there are no rotting potatoes for you here.

Shop Women Shop Men


JAPAN: KENTUCKY FRIED CHRISTMAS

Aljadid Gift Guide 2020

Christmas should always be finger lickin’ good, but due to a combination of tiny Japanese ovens and clever marketing campaigns convincing locals that fried chicken is a traditional American Yuletide feast, reservations have to be made to eat at a KFC on Christmas Day. During the run-up to Christmas, Colonel Sanders statues outside KFC’s Japanese outlets wear Santa gear and chicken is served in special holiday packaging.

Shop Women Shop Men


VENEZUELA: GET YOUR SKATES ON

Aljadid Gift Guide 2020

In the week leading up to Christmas, Venezuelans attend a daily church service called Misa de Aguinaldo (Early Morning Mass). In the capital, Caracas, it is customary to travel to the church service on roller skates. So many locals get their skates on that roads are closed until 8am to provide Christmas worshippers with a safe route.

Shop Women Shop Men


AUSTRIA: FACING YOUR CHRISTMAS DEMONS

Aljadid Gift Guide 2020

In Austria, Saint Nicholas has an evil counterpart called Krampus. So, men dressed in devil costumes roam the streets, carrying chains and a basket for abducting especially bad children and hauling them to hell. It's certainly one way to keep the kids off the streets.

Shop Women Shop Men


PHILIPPINES: GIANT LANTERN FESTIVAL

Aljadid Gift Guide 2020

The Giant Lantern Festival (Ligligan Parul Sampernandu) is held each year on the Saturday before Christmas Eve in the city of San Fernando – the “Christmas Capital of the Philippines”. Eleven local villages take part in the festival and as they compete to build the most elaborate lantern, the event attracts spectators from all over the country and beyond.

Shop Women Shop Men


NORWAY: HIDING THE BROOM

Aljadid Gift Guide 2020

One of the most unorthodox Christmas Eve traditions can be found in Norway, where people hide their brooms. It’s a tradition that dates back centuries to when people believed that witches and evil spirits came out on Christmas Eve looking for brooms to ride on. To this day, many people still hide their brooms in the safest place in the house to stop them from being stolen.

Shop Women Shop Men


GUATEMALA: BURN IT ALL, START ANEW

Aljadid Gift Guide 2020

In Guatemala, locals burn all the bad from the previous year and start a new year from the ashes. Believing that the devil and other evil spirits live in the dark, dirty corners of your home, they spend the week before Christmas sweeping up, collecting rubbish and piling everything in a huge heap outside, before placing an effigy of the devil on top and setting it alight. It's called La Quema del Diablo (Burning of the Devi).

Shop Women Shop Men


Gift Guide Aljadid AW20 | Shop Now Gift Guide Aljadid AW20 | Shop Now


 

Bottega Veneta Tire Ankle Boots
EU - 40 EU - 41 EU - 42 EU - 43 EU - 44 EU - 45