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Acne Studios AW20
Acne Studios AW20

Since its inception in 1996, Acne Studio has defiantly demonstrated its “Ambition to Create Novel Expressions’. Forever taking a multidisciplinary approach to fashion, the Stockholm-based fashion house mirrors founder and creative director Jonny Johansson’s interests in photography, art, architecture and contemporary culture. Over the last 24 years, Acne Studios has shapeshifted from a creative collective that produced 100 pairs of raw denim jeans with red stitching into a respected eclectic creator of ready-to-wear, magazines, furniture, books and exhibitions. Including designs from autumn/winter 15 through to autumn/winter 19, ARCHIVE 04 provides a revolving kaleidoscopic snapshot celebration of the house that Jonny Johansson built, and continually renovates. In what Johansson himself describes as “maximalist minimalism”, the collections are defined by his signature juxtaposing of considered design and details with an emphasis on an eclectic use of materials and custom-developed fabrications.

Acne Studios AW20

As the six-piece archive selection starts with the Lavern dress from autumn/winter 15, our research meant we soon rediscovered the iconic Viviane Sassen-shot campaign that featured Johansson’s son, Frasse Johansson, who was just eleven years old at the time. Dressed in that season’s Vivianne Sassen-inspired womenswear, the striking visuals reflected the binary blurring of gender-norms that was beginning to move from counterculture into the mainstream. “I’ve seen this new generation’s attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather then seeking approval from society or to follow set norms,” Johansson explained in a press release at the time. He immediately pictured Frasse, since he embodied this new breed. “This campaign is not at all about gender, but presenting this new breed that I think Frasse represents,” he added. “I wanted to portray that feeling of first experiences with fashion, like a kid is experimenting with their look for the first time, without any preconception. Crucially, the look is fierce but also natural. This person is not looking for approval, there’s no nerves or political statement.”

Inspired by this sense of pure fashion power, Aljadid invited 5-year-old Jahvari and 8-year-olds Catriona and Jasmine to take over our office while wearing ARCHIVE 04 Acne Studios in their own way.


Acne Studios AW20

Acne Studios AW20

Acne Studios AW20


Credits
Photography: Raphael Bliss, @raphaelbliss
Styling: Stephanie Aelbrecht, @stephanie_aelbrecht
Lance Short Dress @Scallywags @scallywagstalent


Acne Studios Aljadid AW20 | Shop Now