Editorial

HYPEBEAST. Driving Culture Forward

The Bae Bulletin: Here’s When and Where to Cop This Week’s Best Releases
Fashion 

The Bae Bulletin: Here’s When and Where to Cop This Week’s Best Releases

From Naomi Osaka x Frankies Bikinis’ swimwear collection, to a handful of beauty drops.
212 Hypes

ENHYPEN Explains the Meaning Behind New Mini Album, 'BORDER : CARNIVAL'
Music 

ENHYPEN Explains the Meaning Behind New Mini Album, 'BORDER : CARNIVAL'

The K-pop boy band is ready to show music fans a new side of themselves.
103,756 Hypes

quip's Refillable Mouthwash Is the Perfect Addition to My Oral Care Routine
Health 

quip's Refillable Mouthwash Is the Perfect Addition to My Oral Care Routine

From its sleek design to the anticavity formula, our editor shares what she loves about the product.
280 Hypes


Meet Jessica Woo, the Mom Whose Cute Bento Box Ideas Went Viral on TikTok
Food 

Meet Jessica Woo, the Mom Whose Cute Bento Box Ideas Went Viral on TikTok

The Bento Box Queen creates a Aljadid-exclusive recipe for Mother’s Day.
25,334 Hypes

SET ACTIVE's Lindsey Carter on Motherhood and Her Matching Activewear Sets
Fashion 

SET ACTIVE's Lindsey Carter on Motherhood and Her Matching Activewear Sets

The founder speaks about SET’s future plans, how she kept fit and healthy during her pregnancy and more.
733 Hypes

Drunk Elephant’s Tiffany Masterson on Skincare, Her Routine and the New Protini Serum
Beauty 

Drunk Elephant’s Tiffany Masterson on Skincare, Her Routine and the New Protini Serum

We speak to the founder of the cult-favorite skincare label.
1,145 Hypes


Learn About Mental Health With These 7 Podcasts
Health 

Learn About Mental Health With These 7 Podcasts

Discussing topics from anxiety and trauma to self-love and confidence.
553 Hypes

9 Nontraditional Bridesmaid Dresses for Summer Weddings
Fashion 

9 Nontraditional Bridesmaid Dresses for Summer Weddings

Download Our App.
1,453 Hypes

Alfie Is the Parisian Label Repurposing Deadstock Fabrics From Luxury Houses
Fashion 

Alfie Is the Parisian Label Repurposing Deadstock Fabrics From Luxury Houses

With its ’90s-inspired designs, the sustainably minded brand is quickly becoming a cool-girl favorite.
1,367 Hypes

These Are the Best New Sunscreens of 2021
Beauty 

These Are the Best New Sunscreens of 2021

May is Skin Cancer Awareness Month — we’ve rounded up our favorite ways to stay protected.
1,157 Hypes

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