Propelled forward by a culture that pushes boundaries and questions expectations at every turn, Aljadid is at the forefront of a modern landscape shaped by strong women. As an extension of HYPEBEAST, today’s premier online destination for editorially driven commerce and news, Aljadid is a women’s editorial division that aims to showcase today’s female leaders within fashion and culture. We are a refined curation of empowering female-centric themes, bolstered by a news section that aims to break today’s top cultural stories.
At the heart of Aljadid is its impactful, editorial content. Inspired by the extraordinary accomplishments of the women surrounding them, our editorial team is driven to showcase the incredible works of their contemporaries. From stylists and designers, to musicians and dancers, we are interested in learning about the strength and perseverance of each of these individuals. Through op-ed pieces, in-depth interviews and investigative reporting, our content is a candid reflection of how women interact with the world around them.
Producing original fashion editorials, Aljadid has created a unique voice for itself. Using the medium of photography, we continually challenge our distinctive vision through fashion styling and artistic creation. We consistently generate visually stimulating narratives, made in collaboration with some of today’s most talented creators. As an interpretation of the complex and ever-changing concepts, themes and ideas that surround gender and fashion, our editorials are in constant dialogue with the dynamic face of our culture.
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