Weekday Readies for Summer With "Virtual Beach" SS21 Swimwear Campaign
Featuring statement styles made out of recycled material.
Weekday Readies for Summer With "Virtual Beach" SS21 Swimwear Campaign, Weekday has recently released its latest Spring/Summer 2021 swimwear collection. The line is comprised of men’s and women’s silhouettes made out of recycled material.
Dreaming of post-pandemic days, the label has created a “virtual beach” geotag on Instagram to coincide with its campaign for everyone to “meet at the beach” this summer. The Baywatch- and Matrix-inspired visuals highlight the “feeling of togetherness and inclusiveness at the core,” as per the brand’s press release.
Standouts include the Tide Bikini Top featuring a soft lining and tie-up closure that creates a ruching effect in front, as well as the Heat Printed Tankini that provides extra flexibility and comfort. Elsewhere, the Ava Printed Bikini Top boasts a tie-dye print, and comes with spaghetti straps and a thin elasticated band. Take a closer look at the “Virtual Beach” campaign above.
Weekday’s SS21 swimwear collection is now available online.