Shop the latest and most exclusive Off-White at Court Order:
After creating Pyrex Vision, a young, up-and-coming Virgil Abloh would aim to put form to “the gray area between black and white” by discontinuing that venture to create his premium streetwear brand Off-white, which he founded in 2013. The line has now become one of the leading forces in the constant evolution of high-end streetwear. DJ and designer Abloh, who is also the artistic director at Louis Vuitton, interned at Fendi and worked as the creative director of Donda, Kanye West's creative content company before launching Off-White’s first official collection at Paris Fashion Week in 2014. Off-White plays with simple aesthetics. Thriving on minimalism, it distinguishes itself through design elements like its signature quotation marks, bright orange zip ties, and arrow motif. With varied collaborations including the "The Ten" sneaker collection with Nike, to a furniture line for IKEA. Off-White has continued to reinvent itself. Each new collection creates another pillar for the brand to build on. Off-White x Nike sneakers have become the new craze for sneakerheads and resale prices are usually quite high. They’ve joined forces with Converse, Nike, and Air Jordan to create a variety of different models based on classic sneakers. Off-White continues to flourish because it cannot be defined as one thing. It diverges from the traditional paths of streetwear and luxury high-end to create a lane all its own. If Abloh has shown us anything through Off-White thus far, it's that the future of premium streetwear fashion is in “QUOTES”.