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A brand which has helped define and continuously re-define sneakers and the culture surrounding it. Nike has been a major staple in footwear since the late 70s with unmatched branding, products and marketing. The company takes its name from Nike the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazer, Air Force 1 , Nike Dunk, Air Max, Foamposite, Nike SB, Nike CR7, and subsidiaries including Brand Jordan, Converse and Hurley. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.