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The brand with the three stripes was officially founded on August 18th, 1949, but adidas’s history with ‘fast’ began back in the 1920’s when Adi Dassler, a cobbler and keen sportsman, began a shoe company with his brother.

Many of the Dassler’s early shoes were track spikes made of goat skin, with tanned leather spikes plates, developed for sprinting and middle-distance running. Adi was keen to solve the problems of athletes by observing them during training and gathering direct feedback on their needs. A novel approach at the time, which helped Adi quickly gain the trust of the athletes.

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In the 1928 Amsterdam Olympic Games Lina Radke took gold in the 800m in a pair of the Dassler’s spikes, setting the first officially registered world record time of 2:16.18. This fast pedigree of the brother’s shoes was further cemented in the minds of runners in 1936 when Jesse Owens famously took four gold medals at the Berlin Olympics.

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Adi’s desire to push running shoe technology and produce the best footwear possible for athletes is a mindset that has been carried right through the adidas’s history and is still benefitting runners of every level today. Here is a quick run down of some of their contributions to the development of the shoes we all know and love to do the miles in.


– adidas Special. Kathrine Switzer bravely lines up for the Boston Marathon in these classic shoes. 

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– adidas Achill. The first shoe designed specifically for everyday running. Featuring cushioning and a reinforced heel to help support the runner and protect the achilles. 

nike air max 1 grey white orange pink gold black | 1972

- adidas SL27. A super lightweight version of the Achill, the SL27 was designed to help runners push their speed. 

nike air max 1 grey white orange pink gold black | 1982

– adidas Oregon - The first shoe to feature the famous Dellinger Web cushioning system, setting a new standard in marathon shoe design. 

nike air max 1 grey white orange pink gold black | 1989

– adidas Torsion ZX. Looking at the biomechanics of human motion, adidas developed their Torsion bar system to provide runners with the correct levels of support for their style. 

nike air max 1 grey white orange pink gold black | 2008

– adidas adizero Adios. Designed to look fast, feel fast and be fast, the first Adios prototype is worn by Haile Gebrselassie to set a world record in the Berlin Marathon. 

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– adidas Energy BOOST. The revolutionary BOOST cushioning is born providing runners with some of the highest levels of energy return ever seen. 

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– adidas adizero Adios BOOST. BOOST and Adios combine and another marathon record falls to the adizero family on the feet of Dennis Kimetto.

Since it’s spectacular debut in 2008, the adizero family has democratised fast for runners across the world. Whether you are breaking marathon records or chasing your own 5K PB, the adizero range now features the perfect shoe for every level of runner. However, adidas and runners share a common belief…you can always go faster!

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Back in January we were invited to adidas’s home in Herzogenaurach (HZO), Germany to see an exciting new addition to the adizero family. Watch our video now and join us as we get up close with this new shoe for the first time.

The adizero PRO is a hyper-elite racing flat designed for runners chasing ‘FAST’. Featuring a combination of Lightstrike and trusted BOOST cushioning, the PRO is carefully tuned to deliver ultra-lightweight response. The upper, taken straight form the brands medal-winning track spikes, is a stiff, lightweight material that combines with the precise adizero fit to offer runners a very secure feeling on foot. The addition of carbon, essential for all serious marathon shoes these days, is taken care of by a Carbitex plate.

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The adizero PRO is due for release later this spring and will of course be available at! Stay tuned for more details coming soon. Can’t wait?! Shop all the latest adizero shoes HERE.