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Is There an Arab Market for Fine Art?
By
Charbel Dagher
In 1996, the Barghout
Market, named after the French Marche Au Puce (the
trading center of artistic collections and antiques), organized
its second public art auction in Beirut. Unlike the first
auction, it was not confined to fine arts but also included
rugs and antique furniture. These auctions followed an earlier
one organized by a Lebanese woman who had learned about art
trading in Paris. Though it had some weaknesses, her auction
was successful and well attended.
From these public auctions
we try to find the truth about arts trade, the bidding process,
and the commercial value of the artistic item after being
sold (most likely by the first owner). Does the item’s exchange
value increase when put up for sale, and if so, what criteria
determines that increase? Do the prices follow the rate
of inflation or are they determined by that artist’s popularity?
Do the artists maintain the same value they commanded in Tunisia,
for example, when they exhibit in Abu Dhabi?
Despite the artists’
continuous complaints, many crucial issues of modern Arab
arts receive little attention from the officials in charge
of the fine arts movement, gallery owners, and critics. These
issues involve the relationship of art to society and the
relationship between artists and the groups in position to
purchase and collect art works. Another question is whether
works of art carry values that limit their utilitarian function.
We must ask ourselves, do we then recognize an Arab “market”
for fine arts?
We would have to answer
in the affirmative, especially when we know the total numbers
of the paintings sold at the public auctions, although, with
few exceptions, the prices paid were not high. The bidding
on paintings was largely determined by the artists’ names
than by the quality of their exhibited works. The paintings
sold were by both famous and more obscure Lebanese artists
(some by Orientalists), indicating the existence of a local
appraisal standard, both artistic and financial, that determines
the importance of the artists, classifying them into groups
and levels based on a variety of prices.
When collectors auctioned
art work at Barghout Market, the competition for valuable
artistic possessions, which had continued even through the
civil war’s darkest days, became a public phenomenon. The
“competition” aspect of this pursuit is derived from the volatility
of the prices: while the initial price, from the gallery or
the artist, is determined solely by the buyer and the seller,
the auction price is also subject to unfathomable calculations
of the artistic community.
Artwork shown in public
auctions often does not disclose owners’ names, undoubtedly
this anonymity was requested by the artist. This secretive
type of selling suggests that the community and its calculations
are essential participants in this process. But can such a
process be reproduced in any Arab city, and still be a financial
success?
It is difficult to
be optimistic about this issue if we compare the condition
of fine art sales in the Arab world with Western art fairs
and auction houses such as Fiac and Drouot in Paris, Basle
in Switzerland, and Christy and Sotheby in London, as well
as other showrooms and galleries. The conditions are depressing
indeed, and nothing illustrates this more than the vast difference
between the price of a painting by a young Lebanese artist,
which hardly sold for $100 in the Barghout Market, and the
prices of some Western artists, which sell for millions of
dollars. The situation appears even bleaker when the price
of a painting by an Arab artist loses half its value when
moved from one Arab country to another.
Moreover, it is not
possible to display works of art for public sale, especially
at auctions, in many Arab countries, even if the market would
sustain exhibition and bidding. Collectors fear exhibiting
their artistic possessions before the eyes of Arab governments
who have enforced a system of “nationalization,” launching
a reign of domination, violation and confiscation of individual
wealth, including artistic acquisitions.
However, the real obstacle
lies in Arab investors’ perception of artistic works as unimportant,
with neither the economic “value” of gold or stock market
shares, nor the social esteem of items like jewelry, furniture,
or fancy cars. This can be attributed to limited arts education,
but also to limited arts trade and the perceived economic
uncertainty of the art market. This undervaluing of creativity
manifests itself in other cultural areas such as book publishing,
where creative productions are not granted a distinguished
status and are not yet seen as being as worthwhile as other
forms of material wealth.
Many obstacles hinder
the development of a sound trade in artistic commodities,
works as well as increasing investment in this market. These
obstacles stem in part from the political system in the Arab
world, its patterns of domination, and the economic restrictions
it imposes. However, at the heart of the problem are the priorities
of the wealthy, who prefer to purchase the latest models of
automobiles.
Collecting art has
not yet reached a social status of worthiness and distinction.
Arab countries have not matured into the level of “loving
the arts,” as it is cynically called by the French sociologist
Pierre Bourdieu in a study co-authored with other scholars
on the phenomenon of purchasing and collecting art work in
France. Reaching this “love” remains impossible without fine
art becoming an organized economic activity – a force talked
about, analyzed, and publicized. It cannot remain obscure
and remote from economic exchanges. Only then do the arts
rise to become natural need, receiving love and sincere appreciation.
Arab markets for fine
art are difficult to form, and are thus postponed. Occasional
increased buying in one Arab country, as when an art purchase
by a head of state prompts several wealthy individuals to
follow suit, are sudden boons and do not reflect significantly
broad social movements. The turnout by some wealthy Gulf individuals
to purchase artwork hardly suggests an Arab market for fine
art, although some intellectuals see otherwise. Such a market
is not viable until art sales, collections, and exchanges
stem from a broader movement in society. A widespread trade
in counterfeits, some sold openly and publicly by galleries,
confirms the weak state of the Arab market. The forged artwork
in circulation includes paintings of some Orientalists and
also Islamic miniatures.
Despite the lack of
a regular and organized market, it remains surprising that
Arab artwork is so seldom sold or auctioned. Many Arab artists
sell their works for decent prices, including Chafic Aboud,
Saliba al-Duweihi, Hreir, Dhia al-Azawi, Shaker Hassan al-Said,
Farid Balkahiyya, and Adam Hnayin. Their work maintains the
same value in Beirut and other Arab cities like Jidda and
Amman, although the prices are lower in Europe and the West.
Even though exhibits and auctions are not held regularly
in Arab cities, agents and other intermediaries often trade
by phone and fax, a fact that confirms the existence of well-known
Arab buyers and art collectors.
Thus, a market exists
even though, as in Beirut, we cannot prove its existence with
public auctions and regular exhibitions. Similarly, the Iraqi
market is strong in Iraq and abroad, regardless of the sanctions
and the small number of domestic exhibitions. In Amman, some
people rushed into counterfeiting works and exhibiting them
for enthusiastic and hasty buyers. The Algerian market is
similar, although comparatively subdued.
Despite a long history
of exhibiting and trading artwork, Lebanon’s only museum of
modern art is the Sursok Museum, which suggests that the arts
are not high on that country’s priority list. However, since
Prince Fakhr Eddine visited Toskana and acquired sculptures
for his palace in Beirut, many buyers and collectors have
followed in his footsteps, acquiring collections which could
constitute the single largest national collection of local
paintings and drawings. These works were part of an exhibit
of Lebanese paintings of the past two centuries, an important
showcase that moved between London and Paris and was published
in a book. The exhibit, a valuable collection with private
owners, clearly shows real wealth, and in total can transcend
the holdings of a single national museum.
A work’s introduction
on exhibit and for sale does not alone determine either its
artistic merit or its monetary worth. The works which accompany
it on display do not dictate its worth either, although competition
is a factor in the art trade. Just as art reflects and interprets
the world around it, so its value reflects the works with
it on exhibit. Moreover, its value is related to the society
in which it is produced. Thus, art has no external function;
it functions as part of society and soon becomes a sphere
of investment and competition. Probing the absence of a
regular, organized and secure Arab fine arts market reveals
the deteriorating condition of art and its diminishing social
importance. Local capitals contribute to this sorry state;
they have become synonymous with both acquiring and confiscating
art, not with a mind toward investment or long-term profits,
but one instead fixed on spoils and the fulfillment of immediate
needs.
Elie Chalala has
adapted this article from both an article the author published
in Al Hayat and from phone discussions conducted in Spring
1999. The author has granted Al Jadid the exclusive right
to translate, edit, and publish the article.
Translated
from the Arabic by Nuha Sinno
This article appeared
in Al Jadid, Vol. 5, no. 27 (Spring 1999)
Translation Copyright
© 1999 by Al Jadid
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